NEWS - Blithe Sales Co.




Simplify Your Installations With These NEW Products From Intermatic!

LaMotte Dealer Locator

LaMotte Company has put together a new dealer locator which you can sign up for in just a few minutes.  Often, the company is contacted by homeowners who wish to locate LaMotte product and find a place to have their water tested by a professional.  For that reason, this locator was designed.  If you sell LaMotte products in your store you are eligible for the free locator which will help homeowners find you and increase sales!

If you’re not a current Insta-Strip user, please call us today!

Click the button below to join the FREE dealer locator.

2017 Holiday Turkey Drop Off

Blithe Sales has their own Turkey Drop-Off program in which they use to help the individuals and families unable to provide food for the holidays.

Each year, we donate a number of turkeys and holiday trimmings to various programs, shelters, and out reach centers.


Earth Science Labs: Pristine Blue and Algae Shield Join Blithe Sales

Blithe Sales has partnered with Earth Science Labs, parent company of Pristine Blue and Algae Shield.

The dealer direct product, Pristine Blue is a complete pool care chemical system that will keep your pool clean and clear from Start-up through Winterization.

Algae Shield is a distributed product which contains a special formula of copper that effectively kills and prevents algae.


Grand Effects is Acquired By Zodiac

Grand Effects was acquired by Zodiac earlier this month.  Blithe Sales has represented the high end manufacturer of fire and water features since 2008.  It has provided our customers with a customizable, elegant, pool-control compatible product that their clients can use pool side or as a stand alone show stopper.

Grand Effects will not have their own booth at the 2018 Pool and Spa Show in Atlantic City, NJ; they will however, be part of the Zodiac booth.

Get Zodiac and Grand Effects’ perspective of the acquisition in Aqua’s article here.

CMP Acquires Del Ozone

CMP is expanding their product line by acquiring Del Ozone.  Del Ozone is a popular brand of UV and ozone sanitation systems in the pool and spa industry.

CMP aims to offer innovative solutions with a safe, energy efficient water sanitation solution through more channels, so the customer can have better access to them all the while.

Through this acquisition, Blithe Sales is now representing Del Ozone.  Contact your Blithe Sales rep for more information on Ozone sanitation.


Our Marketing Coordinator Joins Penn-Jersey Pool & Spa Association Board of Directors

We are pleased to announce our marketing coordinator, Sarah (Sheckells) Garrahan, has joined the Board of Directors of the Penn-Jersey Pool & Spa Assoc.  Sarah has been with Blithe Sales for nearly five years.  Prior to working with us, she graduated from Towson University with a double major in Marketing and e-Business.  Sarah is eager to get more involved in the industry and is very much looking forward to working with the rest of the board.


Screen Shot 2017-01-02 at 9.14.20 PMSurge Protectors Safeguard Your Electronic Holiday Gifts and Beyond

While American consumers plan to gift the hottest electronics and games this holiday season, and also expand their connected networks year-round – it is that much more critical to prioritize home surge protection.

Analysts approximate U.S. consumers spend billions a year on smart home appliances, but allow them to operate unprotected from surge.

About 60-80% of power surges happen from inside the home (usually from major appliances and systems that cycle on and off – i.e. air conditioners, refrigerators, and clothes dryers), states the National Electrical Manufacturers Association (NEMA) Surge Protection Institute.

LaMotte Innovates Again: NEW Spin Touch, Re-Usable Spin Disc, Salt Spin Test!

Screen Shot 2016-10-03 at 4.19.19 PM
WaterLink SpinTouch is a high-tech, portable water analysis machine.  Your service techs will be able to use this spin lab in the field or use in-store.  When using SpinTouch in the field, techs can use DataMate Web (cloud hosted software) on a smart device to access water parameter readings; the SpinTouch sends readings to smart device by using  bluetooth technology for the fastest, most accurate results.

Similar to DataMate 10 (hard installed) and WaterLink Spin (rooted in-store), the tech will be given the required solutions and quantities needed to balance the water – while still on site!


Mobile Measuring App – Magix Mobile A-B
Screen Shot 2017-01-04 at 4.16.04 PM

1. Contact your Blithe Representative to activate Merlin Magix Mobile A-B.
If you currently have a Merlin secure login, visit from your smart phone or tablet and start using Merlin Magix Mobile A-B today!

2. Enter your A-B Measurements and plot your pool while still on site.

3. Install your Merlin product with ease; It’s a perfect t!


Multi-Platform functionality (iOS and Android)
Easy-to-use custom keypad
Web- based application; always updated Pinch and zoom image of pool plot
Checks cross dimensions; labels obstacles
Email measurements directly from the job
Share jobs among multiple eld techs
Interfaces with Merlin’s online quoting system

LaMotte Appoints Blithe Sales As Rep Group In Northeast

Blithe Sales Co. left to right: Curtis Martin, Doug Harrow, Heathe Stegemann, Sarah Sheckells, Fred Kiedaisch, Colt Blithe, Clint Blithe. (Adam Zell not shown here.)


Blithe Sales has been appointed to service pool and spa accounts in the northeast.

LaMotte is a popular choice throughout the industry,  including products like: test strips, spin labs, test kits & reagents, and their widely used DataMate software.

We are delighted to have added LaMotte to our manufacturer mix.  LaMotte has a strong product offering which is bringing the future to the pool and spa industry.  With more and more web based technology in every aspect of our lives. LaMotte is an industry leader, bringing water testing to it’s highest level of efficiency and accuracy to date.



Burning Bright: Why Fire Features Are Hot Right Now

Screen Shot 2016-07-21 at 3.28.10 PM


NEW Grand Effects Fire Tables

Screen Shot 2016-07-21 at 4.29.07 PM

Close More Pool Deals Now With Your Own Financing Site

Screen Shot 2016-07-22 at 2.33.30 PM

CMP Introduces Smart Sync

Screen Shot 2016-07-21 at 4.31.24 PM

Variable Speed In-Line Chlorinators – NOW Available!

Screen Shot 2016-07-26 at 11.53.33 AM

CMP Introduces Bubbler Accessories

CMP LED Brilliant Wonders


Affordable Wireless Control System

Screen Shot 2016-07-26 at 1.01.50 PM

NEW Sealer for Brick Pavers and Interlocking Stone – URE-Seal H20


Click Here for the URE-Seal H20 Video

NEW Reusable Cantilever Forms by Mortex

Screen Shot 2016-07-26 at 1.59.44 PM